Earlier in January 2023, on behalf of ARMAF, Mr Evarist Rego conducted a brief session with postgraduate students of the University of Wollongong, Dubai (UOWD) on the subject of a communication brief, detailing specific marketing and communication objectives for ‘ARMAF’ perfumes collection in the UAE for 2023-24 aimed at students preparing a competitive communications plan. Recently, on 22nd March, the Noor Al Sahara team was invited to the University for a review of the assignment.
The winning team got the opportunity to present in front of the chairman Mr Ali Abdur Rahman. Education is the future of the world, and he believes that encouraging academia is the best way to achieve it. The session was a competitive communications plan presentation done by Dr Prakash Vel MBA, M.Phil, PhD, FCIM (UK)’s marketing students on behalf of the 15th IAIC initiative of the University of Wollongong in Dubai for Noor Al Sahara Perfumes in the course ‘Marketing communications’ (MARK 940) in Winter ‘23. The session was a thorough brand positioning of ARMAF and its strategies. He concluded the session by felicitating the students for the same.